How To Write A Great Blog Post To Keep Readers Coming Back For More

Blogging for your business is an important tool to brand yourself and your business online. If you are not already blogging…you should be! Anyone who wants to market their business online can become a great blogger.

When you sit down to write posts for your site, there are a few important things you need to remember. Your posts should be informative and not be overloaded with spam. When people come to your blog to read information, that is exactly what they want to see, information…especially information that pertains to them, their wants and their needs.

Your post should have a great keyword situated in the post’s title and that keyword should be sprinkled through out your post. With that said, you don’t want to overload your blog post with the same keyword too many times. I recommend 3-5 times at most.

The next important step is to have a great opening paragraph for your post. This opening paragraph should give the reader a good idea of what your blog post is all about and it should ‘engage’ them enough, for them to want to read the entire post.

The body of your post should be written smoothly, concisely and formatted correctly. Way too often I read entries from other bloggers that contain no paragraph separations, poor spelling and worse yet, bad grammar. In addition, say what you want to say in a few paragraphs as no one wants to sit down and read a book length post. Keep your information engaging and informative.

The ending of your post should be a summary of what you wrote. If your entry pertains to business, insert a ‘call to action’ in your final paragraph.

Writing a blog post is much like writing an article. You start off with an e